How to Choose a Content Strategy Expert
There is a way your business can be elevated to the next level and that is by hiring a content strategy expert. It is not easy as the field is currently flooded with very choices. Some other factors must come into play when deciding on which expert best suits you. Here are a few tips you can use when choosing a content strategy expert.
Always start with carrying out some research. Your research will help you understand what the job of such an expert is and why your business needs one. The internet is very informative and you can use it to get this information. Ask for a referral of a great one your business associates and foes have probably used before. Ensure you have checked the freelance sites that outsource such experts to pick one.
You shall also need to find out about the experience of the experts who have impressed you. You shall need to know if they have latest cutting-edge tactics to get your business to the next level. So as to get your money’s worth, get the confirmation that the expert is both certified and qualified in this field.
This then raises the issue of money, are you financially up to it? Content strategy experts who are good at their job are expensive. To figure out an amount to budget for, you can ask for quotations from several of those that have impressed you so far. Flexibility in payments is a feature you must look for when choosing an expert. You can discuss with him or her about the payments, see if you can agree on some milestones that work for both of you.
The content strategy expert must also have some experience in handling your kind of content. A person with experience will be able to grasp your business model quickly and thus save you tons of time. The expert should be in a position to understand your requirements well and implement them. This way you shall be able to work with deadlines and work towards meeting them without too much hustle.
Another thing you should consider is confidentiality because there will be a lot of vital information being exchanged between the two of you. There is a lot of information you will be giving the strategy expert and it is kind of risky because this kind of information should be confidential. Therefore it is important to draw a non-disclosure contract that will protect the two of you against replicating your strategies to other sites. The only way you can safeguard your business secrets and key information is by having a confidentiality clause in the contract of work.