For its next big launch, Deciem is thinking small. The incubator, and parent company of The Ordinary — which closed...
Brand
To ring in its 10th anniversary, Tula Skincare is turning a new page. The probiotic-focused skin care brand is starting...
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Prequel is one to watch. Launched just a year ago, the skin care brand has seen $18 million in online...
Jake Paul‘s W has won some more cash. The recently launched men’s body care brand — sold exclusively at Walmart...
The reactions and preferences of Generation Z (Gen Z) consumers are playing an increasingly pivotal role in shaping brand strategies....
