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The 6 Best Beauty of Joseon Products, Tested and Reviewed

The 6 Best Beauty of Joseon Products, Tested and Reviewed

As someone who has traveled to Seoul twice in the past year, I’ve gone from having a professional curiosity of Korean beauty (I have been reporting on the category for over a decade, after all) to a personal passion for all things K-beauty. After multiple visits to Olive Young (Korea’s biggest beauty retailer), I’ve come to appreciate the diversity of brand identities you can find in South Korea. While we often talk about how ahead of the curve the technology and formulations are, what’s lost in that discussion is the heart of each brand. While some champion a very playful tone, others focus on a futuristic vibe, and still others pull from Korea’s long history to create their formulas.

Beauty of Joseon is one such brand. While many know their name from the viral TikTok SPF (more on that later), the brand is inspired by hanbang, which is the traditional Korean medicine that uses herbal ingredients and modern science to help enhance skin’s own recovery processes. The brand uses ingredients that are typically used in hanbang—like rice, ginseng, red bean, and green plum—in recipes that are inspired by Korea’s Joseon era and updated for modern day.

If your experience with K-Beauty is predominately rubber masks and jelly creams, the rice toner and mugwort serum may not seem very flashy, but if you’re looking for results, you don’t need to look any further than this edited, herbal line. At 42 and a beauty editor for over two decades, I’ve tried my fair share of beauty products from all over the globe, including the full line-up of Beauty of Joseon’s products (yes, including the Relief Sun SPF that was all over your FYP last year). After a few weeks of patting, pressing, slathering, and wiping, I found a few favorites that were transformative enough to incorporate into my already well-established routine.

From the aforementioned rice toner to under-eye masks that made my perimenopausal face look like I actually slept, plus—to my utmost surprise—the reformulated SPF that’s made with FDA-approved sun filters, here are my six favorite Beauty of Joseon skincare products. The best news? Not a single one of them is over $25—seriously.

The Best Beauty of Joseon Skincare Products

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