February 17, 2025

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7 Skincare Trends Experts Say Will Take Off in 2025

7 Skincare Trends Experts Say Will Take Off in 2025

The time has come again to look forward to the new year—and in beauty, that means setting out the skincare trends set to shape 2025.

My favourite way to do this? Speaking to the experts themselves. Granted, these days it can seem that the traditional trend cycle is broken and that every instance of virality or popularity stems from TikTok. But often, these microtrends are part of wider movements that trend forecasters and skincare insiders can spot coming years in advance.

From dermatologists and aestheticians to trend experts, editors and beauty brand founders, those who live and breathe beauty are the true masters of spotting (and setting) trends. Fuelled by data on the products and ingredients people are searching for asking about, they have a unique perspective on what direction skincare will take, and the way this will translate into our everyday beauty routines.

skincare trends 2025

So without further ado, what is worth taking note of as we approach the start of 2025? From the latest buzzword skincare ingredient to the devices set to take over our skincare routines, keep scrolling to see and shop the best skincare trends of 2025.

1. Streamlined Solutions