February 17, 2025

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Healthy and Happy, the Main Key

Best products on sale today

Best products on sale today

If you’re looking to restock some skin care routine essentials or need to cross off items from your holiday wish list that you didn’t get, now’s the perfect time to shop at Sephora. From now until Jan. 17, you can save 50% off select skin care items (depending on the day) from popular brands, including Kiehl’s, Olehenriksen and Sunday Riley.

As a beauty reporter for NBC Select, I frequently cover sales from Sephora and report on and test popular brands it sells, so I’m familiar with many of its bestselling products and know which deals are truly worth it. Unlike most Sephora sales, participating brands and products will rotate daily, so if you see a formula you’re interested in, it will only be on sale for 24 hours. Stock availability will also likely change throughout the sale so I recommend checking out quickly.

SKIP AHEAD Best Sephora sales on Jan. 7 | Upcoming brands on sale | Why trust NBC Select?

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The best Sephora sales on Jan. 7

Today only, you can score 50% off select skin care products from Strivectin and First Aid Beauty.

Strivectin TL Advanced Tightening Neck Cream

4.2-star average rating from 189 reviews at Sephora

This neck cream helps reduce the appearance of fine lines, crepey skin and uneven tone and texture from the neck to your décolleté, according to the brand. “I’ve been using this cream for years and am such a fan,” says NBC Select editor Lindsay Schneider. “It’s great for the winter and extra dry, cold months because it’s so thick. It’s also pretty expensive so getting it 50% off is a no-brainer.”

First Aid Beauty Hydrating Eye Cream

4.5-star average rating from 374 reviews on Amazon

To combat winter dryness, this is my go-to eye cream in the morning and at night. When I apply a small pea-sized amount, my under-eyes and eyelids feel significantly less dry and have a more dewy, awake look. The best part is that it’s incredibly soothing and never triggers my already dry and sensitive skin.

Strivectin Peptight Tightening Neck Serum Roller

4.4-star average rating from 53 reviews on Amazon

Instead of using a thick neck cream in the morning, I love this lightweight serum because it’s less messy and fast absorbing. It has a trio of ingredients that focus on tightening and lifting the skin to combat fine lines and a loss of definition, according to the brand. It also has ingredients to help protect the skin from blue light damage, which is why it’s a morning staple for me since I tend to be around blue light at work. After receiving a sample from the brand, I’ve learned the best way to evenly apply it: to use the cooling roller to distribute the serum in upward motions.

First Aid Beauty Hydrating Serum

4.4-star average rating from 146 reviews at Sephora

Suitable for all skin types, this lightweight, hydrating serum adds moisture to the skin, leaving it with a dewy and plump appearance, according to the brand. Apply a coin-sized amount twice daily, and the ingredients in the formula (hyaluronic acid, squalane and colloidal oatmeal) will hydrate, soften, repair and soothe the skin, according to First Aid Beauty.

Upcoming brands on sale:

Although Sephora hasn’t released all of the products that will be 50% off during the sale, we know which brands will participate each day. Below, I rounded up the following week’s brands and will continue to update this list as the sale continues:

Why trust NBC Select?

I’m an associate reporter for NBC Select, who frequently covers beauty and wellness topics, including beauty sales from Sephora, Ulta and Amazon. I’m also a frequent shopper at Sephora and have personally shopped many of their sales over the past few years. I highlighted on-sale items I use in my routine and included formulas NBC Select staff have tested as well as products experts have recommended from my previous reporting.

Catch up on NBC Select’s in-depth coverage of personal finance, tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.


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