February 12, 2025

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Healthy and Happy, the Main Key

Dermatologist-Approved Winter Skin Care at Target

Dermatologist-Approved Winter Skin Care at Target

Cocokind KP Smoothing Body Stick

Treatments for keratosis pilaris (KP) — those stubborn red bumps, which Henry notes tend to worsen in the winter — often come in the form of a scrub. However, this Cocokind stick offers a mess-free alternative that’s still highly effective. With 10% AHA, it gently exfoliates to help dissolve buildup, unclog pores and improve texture and tone, reducing the appearance of KP, per the brand. Plus, Henry says the squalene replenishes the skin’s lipids, which get depleted by indoor heating. According to the brand, the product also improves the look of flaky, dull skin and the appearance of ingrown hairs. Apply the product directly to affected areas after showering to improve skin texture.

Plum Beauty Hot & Cold Facial Massager

Editor’s note: This pick is sold out, but we found a similar item you might like below.

Kick off 2025 by waking up your skin with this temperature-controlled massaging tool, which has both warm and cool settings. Henry recommends using the former to soothe dry and irritated winter skin, and the latter to brighten, de-puff and reduce swelling. The tool’s sonic vibrations can enhance product absorption, so Henry suggests applying your skin care products before gliding the massager in circular motions over your face and neck. According to her, it will maximize the benefits of your moisturizer. The brand also recommends using the cold setting in the morning and the hot at night to get the highest impact.

Plum Beauty Amethyst Vibrating Facial Massager

This tool, also by Plum Beauty, helps to smooth fine lines and wrinkles, improves tightness and reduces inflammation, according to the brand.

Clean Skin Club Disposable Face Towel for Improved Skin (10 Count)

Whether you’re traveling or hitting the gym, these face towelettes are great for cleansing on the go. According to Henry, these wipes help to maintain skin hygiene by reducing bacteria transfer, which is especially important during winter when the skin is more susceptible to irritation. With a microfiber texture, they gently exfoliate, removing dead skin cells that dull complexion. According to the brand, they are clinically proven to help clear up skin and reduce redness. They also come in a 50-count size.

La Roche Posay Toleriane Hydrating Gentle Face Wash with Ceramide for Normal to Dry Sensitive Skin

La Roche Posay has a devoted following for its dermatologist-approved formulations — and this gentle face wash is no exception. Henry says it’s ideal for dry and sensitive skin because it contains ceramides, which are crucial for protecting against harsh seasonal conditions. While retaining essential moisture, this hydrating face cleanser gently removes makeup, dirt and impurities without harming your natural moisture barrier. Additionally, Henry says that niacinamide, a key ingredient, strengthens the skin barrier by supporting ceramide synthesis.

Cocokind Ceramide Barrier Serum

If you’ve been hearing the term “barrier” buzzing around, that’s because strengthening your skin barrier is essential for protecting it from harsh elements. Since your skin needs extra support during the winter months, Henry suggests trying this ceramide serum, which uses five types of ceramides and lipids to combat dryness and flakiness. According to Henry, the hydrating formula features a unique ratio of ceramides, cholesterol and fatty acids, mimicking the skin’s natural lipid composition and enhancing barrier function. Just apply a few drops to clean skin before layering your favorite moisturizer on top.

Neutrogena Hydro Boost Water Face Gel for Dry Skin

Speaking of moisturizer, this one from Neutrogena is sure to keep your face hydrated even as the cold weather chaps it. Formulated with ingredients like hyaluronic acid and glycerin, the former creates a moisture-retaining film on the skin’s surface, while the latter draws moisture from the air to hydrate skin even in dry conditions, says Henry. According to the brand, it works well on normal, oily, acne-prone and combination skin types to create a dewy look and feel. Better yet, it absorbs quickly!

More winter skin care

Aquaphor Advanced Therapy Repairing Foot Mask

Whether you have a warm weather vacation coming up or you’re just looking to up your self-care game, this foot mask is for you. With shea butter, avocado oil and Aquaphor’s signature ingredients, this sock-style mask locks in moisture for healthy, hydrated feet.

Up & Up Coconut Milk & Shea Butter Body Lotion

Target’s Up & Up line recently launched a bunch of new, affordable yet high-quality products, and right now, we’re eyeing this large bottle of body lotion. It contains key ingredients like ceramides, hyaluronic acid and safflower oil, as well as cocoa butter and shea butter for added moisture.

SLF Pulse Light Skin Rejuvenator

If the red light therapy trend has been grabbing your attention, this SLF tool provides an affordable way to give it a try. It combines heat-induced ion technology, high-frequency vibrations and three LED light functions to encourage healthy, youthful skin. According to the brand, it also helps your skin to absorb beauty products, and it’s portable.

Olive & June Cuticle Serum

It’s easy to forget about our cuticles, but taking care of them is key in caring for your hands. This serum by Olive & June is easy to apply, thanks to the pen-like shape and soft foam applicator. Since the product is lightweight and non-greasy, you can apply it daily, no matter what you’re doing.

Neutrogena Norwegian Formula Hand Cream for Dry and Rough Hands

Lock in hydration with this beloved hand cream (it’s got more than a thousand five-star reviews!). Per the brand, this formula has been clinically proven to deliver immediate and lasting relief for dry hands. Plus, because it’s so concentrated, the two-ounce tube yields more than 200 applications, according to the brand. Another plus? It’s fragrance-free, making it suitable for all skin types.

One reviewer wrote, “10/10. This cream is a godsend for my hands in winter. So soothing. Texture going on is amazing, and it does not leave hands greasy. So glad I gave this a try.”

Up & Up All in One Micellar Face Cleansing Water

In the past decade, micellar water has become a hugely popular daily skin care product. Snag this three-in-one dermatologist-tested (and oil-free) option for just under $7.

Naturium Niacinamide Serum 12% Plus Zinc 2%

If you’ve been seeking a do-it-all serum to use in 2025, look no further. This niacinamide serum with added zinc helps reduce the look of dark spots to improve overall complexion, as well as smooth fine lines and wrinkles. The brand recommends shaking the bottle before applying an even layer of the serum onto your face, neck and chest morning and night.

Roc Retinol Correxion Line Smoothing Anti-Aging Wrinkle Eye Cream for Dark Circles & Puffy Eyes

At Shop TODAY, we love retinol for its anti-aging benefits, so this targeted eye cream is a product we suggest adding to cart. According to the brand, it reduces the look of crow’s feet, wrinkles and dark circles within weeks.

Aveeno Repairing CICA Hand Mask with Prebiotic Oat & Shea Butter for Extra Dry Skin, Fragrance-Free

If your hands are extra dry, this Aveeno hand mask is made for you, as it takes hydration up a notch. Set to deliver a spa-like treatment, each package comes with a set of gloves containing oat and shea butter to moisturize and repair extra dry skin. Designed for sensitive skin, it only takes 10 minutes for the mask to take effect, providing healthier looking hands.

How we chose the best winter skin care products

We consulted board-certified dermatologist and TODAY contributor Dr. Michelle Henry for products that target specific seasonal skin concerns. To round out the list, we also considered editor-approved products and items with high customer ratings.

For sponsored content, the Shop TODAY editorial team independently chooses products to recommend that are sold by the retailer (in this case, Target). The retailer does not review or approve the content. Learn more about Shop TODAY.

Meet the expert

  • Dr. Michelle Henry, MD, is a board-certified dermatologist, dermatologic surgeon and TODAY contributor. She is the CEO and founder of Skin & Aesthetic Surgery of Manhattan, as well as a Clinical Instructor of Dermatology at Weill Cornell Medical College. Previously, she was a Procedural Dermatology Fellow at Harvard Medical School. Henry’s areas of expertise include general dermatology, Mohs micrographic surgery and cosmetic surgery.

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