February 17, 2025

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Summer Fridays, Glow Recipe Among Top 10 Skin Care Brands at Sephora

Summer Fridays, Glow Recipe Among Top 10 Skin Care Brands at Sephora

Summer Fridays, fueled by its buzzy (and ever-expanding) Lip Butter Balm and Jet Lag franchises, is now the top brand by skin care market share at Sephora, insights from YipitData show.

The influencer-founded brand, which gained a majority investment by TSG Consumer Partners this summer, jumped five ranks in 2024 to the number-one spot, claiming 10.5 percent of skin care sales at Sephora.

The spot was previously held by Glow Recipe, which at 6.4 percent of skin care share, ranks number-two. Caudalie and K-beauty OG Laneige, meanwhile, are among the year’s share gainers, while Drunk Elephant — still a top-10 occupant — dropped four ranks during the period.

Here, the full ranking of the top 10 skin care brands by year-to-date market share at Sephora, sourced by YipitData via first-party data (YipitData’s web-scraped and email receipt data) and data licensed from third-party providers.

*Skin care categorized as facial moisturizers, treatments, cleansers, lip balms, eye care, sunscreen and masks. Does not include body lotions, body moisturizers, makeup, hair, nail or fragrance.

1. Summer Fridays

  • Market share: 10.5 percent
  • Change in rank: +5

Summer Fridays Lip Butter Balm

Summer Fridays Lip Butter Balm

courtesy

2. Glow Recipe

  • Market share: 6.4 percent
  • Change in rank: -1

Glow Recipe Watermelon Glow Niacinamide Dew Drops

Glow Recipe Watermelon Glow Niacinamide Dew Drops

Courtesy

3. Laneige

  • Market share: 6 percent
  • Change in rank: +1

Laneige Lip Sleeping Mask

Laneige Lip Sleeping Mask

courtesy

4. The Ordinary

  • Market share: 5.1 percent
  • Change in rank: -1

The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum

The Ordinary Hyaluronic Acid 2% + B5 Hydrating Serum

Courtesy

5. Tatcha

  • Market share: 4.8 percent
  • No change in rank

Tatcha The Dewy Skin Cream

Tatcha The Dewy Skin Cream

courtesy

6. Drunk Elephant

  • Market share: 3.6 percent
  • Change in rank: -4

Drunk Elephant Protini Polypeptide Cream

Drunk Elephant Protini Polypeptide Cream

Courtesy of Drunk Elephant

7. Caudalie

  • Market share: 3.3 percent
  • Change in rank: +3

Caudalie Vinoperfect Radiance Serum, $82

Caudalie Vinoperfect Radiance Serum

Caudalie

8. Supergoop!

  • Market share: 3.1 percent
  • Change in rank: -1

Supergoop Unseen Sunscreen SPF 40

Supergoop Unseen Sunscreen SPF 40

9. Sephora Collection

  • Market share: 2.9 percent
  • No change in rank

Sephora Collection

10. Paula’s Choice

  • Market share: 2.8 percent
  • Change in rank: -2

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant

Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant

courtesy

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